Project: Thesis Project : Alternative Design - Visual Identity Yayasan Batik Indonesia.
According to its style of pattern, Indonesian Batik can be classified into three big groups, which are Palace Batik (Batik Keraton), Coastal Batik (Batik Pesisir), and Inland Batik (Batik Pedalaman). Each group has its own characteristic that defines one from another. Batik Keraton comes with its profound philosophy of its pattern; Coastal Batik comes with its vibrant color; Inland Batik mostly comes with its geometric approach.
The concept of visual identity of Yayasan Batik Indonesia is to blend three basic characteristics of each category which builds Indonesian Batik. It is done to result a visual identity which represents Indonesian Batik as a whole, not just Batik from some certain parts of Indonesia.
The Batik pattern of Yayasan Batik Indonesia plays a role as the supporting graphic element of new visual identity for the organization.
While, the alternative logo for Yayasan Batik Indonesia can be viewed here Alternative Logo - Yayasan Batik Indonesia
Tools: Adobe Illustrator CS5 Pen Tool + Gradient Tool